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SEO
Search engine optimization (SEO): keyword research, content, technical fixes and links.
7 playbooks
Rewrite page titles and meta descriptions in bulk from a crawl
Draft new titles and meta descriptions for hundreds of pages from a crawl, with length checks, a keyword rule and a review before upload.
Classify search intent from results page notes and pick a page type
Label the search intent of each keyword from your own notes on the results page, then get a page type recommendation with the reasoning shown.
Cluster a keyword export into topic groups and map each to one page
Turn a raw keyword export into topic groups, give each group one target page, and flag groups where two of your pages compete.
Build a content brief from top page notes and real customer questions
Combine your notes on top ranking pages with questions from sales calls, reviews and tickets to brief a page that adds something new.
Plan content refreshes for pages with falling clicks
Use a Search Console export comparing the last 3 months to the prior 3 months to rank pages with falling clicks and plan a fix for each.
Find link prospects and draft personal outreach emails
Find pages that already mention your topic or competitors, score their relevance, and draft short personal emails for a person to review and send.
Triage a weekly site crawl into a ranked fix list with owners
Turn a weekly crawler export into a short, ranked fix list: status codes, redirects, canonicals, noindex and orphan pages, each with an owner.