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Classify search intent from results page notes and pick a page type

Label the search intent of each keyword from your own notes on the results page, then get a page type recommendation with the reasoning shown.

Who it suits

Freelance SEO, small business owner

Time saved

About 1 hour per 30 keywords (estimate)

Level

Easy

Updated

Oct 13, 2026

Why this task

Teams often guess what a searcher wants from the keyword alone. That leads to a blog post where buyers expected a service page, or the reverse. Your own notes on the Search Engine Results Page (SERP) show what is actually there. An agent turns those notes into consistent labels and page type advice in minutes.

You are helping me plan pages for [SITE NAME], a [BUSINESS TYPE] in [LOCATION OR MARKET]. My customers are [SHORT CUSTOMER DESCRIPTION].

Below are my notes on the Search Engine Results Page (SERP) for each keyword. I searched on [DATE] from [LOCATION] on [DEVICE]. Format: keyword | my notes.
[PASTE ROWS]

My existing pages that might match, as web address (URL) | page type:
[PASTE PAGE LIST OR NONE]

For each keyword:
1. Classify the main intent as one of: informational, commercial investigation, transactional, local, navigational. Use MIXED if my notes show two strong intents.
2. Quote the part of my notes that supports the label. Base the label on my notes only. If my notes are too thin, write UNSURE and say what I should check.
3. Recommend one page type for my site, chosen from: [PAGE TYPES, e.g. service page, location page, product page, comparison page, guide, frequently asked questions page].
4. Say whether an existing page from my list fits, needs changes, or whether a new page is needed.
5. Add one line on what the page must include to match what the results page shows, such as pricing, a map, steps or comparisons.

Rules:
- Do not claim anything about how Google ranks pages.
- Do not invent search volumes or competitor names.
- Keep labels consistent across rows.

Output a table with columns: keyword, intent, evidence from notes, page type, existing page match, must include. After the table, list the MIXED and UNSURE rows with what I should check next.

Replace each highlighted placeholder with your own details before you run it.

Steps

1. Pick the keywords you want to classify, ideally 20 to 40 at a time so you can review each one properly.
2. Search each keyword in a private browser window set to the location your customers search from. Results change by place, so note the location you used.
3. For each keyword, write short notes on the Search Engine Results Page (SERP). Note any map pack, video, shopping or question boxes. Note whether top results are guides, product pages, service pages or directories.
4. Record the notes in a spreadsheet with one row per keyword and the date you searched.
5. Paste the rows into the prompt below and run it.
6. Review every row marked MIXED or UNSURE. Search those keywords again and decide yourself, or plan a page that serves the main need first.
7. Compare the recommended page type with the page you have now. List mismatches as tasks in your content plan.
8. Repeat the check for priority keywords every few months, since the results page can change.

What you get

A table with one intent label and one page type per keyword, each backed by a quote from your notes. Mixed and unclear rows are pulled out for manual review. Mismatches between current pages and recommended page types are easy to turn into tasks.

What can go wrong, and the check for each

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