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Build a content brief from top page notes and real customer questions

Combine your notes on top ranking pages with questions from sales calls, reviews and tickets to brief a page that adds something new.

Who it suits

Freelance SEO, small agency owner, in house marketer

Time saved

About 1 to 2 hours per brief (estimate)

Level

Medium

Updated

Oct 13, 2026

Why this task

Most briefs restate what the top pages already say, so the new page adds little. The best material often sits in sales calls, reviews and support tickets that writers never see. An agent can merge those questions with your notes on ranking pages and point to gaps only your team can fill. The writer starts with a clear angle and a list of facts to gather.

You are writing a content brief for [SITE NAME], a [BUSINESS TYPE] serving [AUDIENCE] in [LOCATION OR MARKET].

Topic: [TOPIC]. Main keyword: [MAIN KEYWORD]. Planned page type: [PAGE TYPE].

Input 1, my notes on the top ranking pages, one block per page with angle, sections, strengths and gaps:
[PASTE NOTES]

Input 2, real customer questions, with source type in brackets such as (sales call), (review) or (ticket):
[PASTE QUESTIONS]

Input 3, original material we have or can get:
[PASTE LIST, e.g. internal data, photos, process steps, staff expertise]

Tasks:
1. Group the customer questions into themes. Show how many questions sit in each theme.
2. Mark each theme as COVERED, PARTLY COVERED or MISSING based only on my notes in Input 1.
3. Propose one angle for the page that serves the main search need and uses Input 3 to add something the top pages lack.
4. Draft an outline with second and third level headings (H2 and H3). Under each heading, list the customer questions it answers and the original material to use.
5. List facts the writer must verify or collect, and who on our team should supply each one.
6. Suggest a title and a meta description under 155 characters.

Rules:
- Do not invent statistics, quotes, prices or case results. Write NEEDS SOURCE where a fact is required.
- Do not copy wording from my competitor notes.
- Use the customers' own words in headings where they are clear.

Output the brief in this order: angle, audience, outline, facts to gather, title and meta description.

Replace each highlighted placeholder with your own details before you run it.

Steps

1. Pick the target topic and main keyword. Confirm the page type you plan to create matches what searchers expect.
2. Read the top 5 to 10 ranking pages yourself. For each, note its angle, main sections, what it answers well and what it skips.
3. Collect 20 to 50 real customer questions from call notes, reviews, chat logs and support tickets. Keep the customer's own wording.
4. Remove names, contact details and any private case details from the questions before pasting them anywhere.
5. List what your business can add that others cannot: your own data, photos, process details, prices, local knowledge or expert quotes you can collect.
6. Paste your page notes, the questions and your list of original material into the prompt below.
7. Review the brief with the subject expert. Confirm every claim the brief asks for can be backed by a real source or by your team's experience.
8. Hand the brief to the writer with a list of facts still to gather, and set a review step before publishing.

What you get

A brief with a clear angle, an outline where each section answers named customer questions, and a list of original material to include. Every fact the page needs is either sourced or marked NEEDS SOURCE with an owner. A writer can start without another meeting.

What can go wrong, and the check for each

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